Don’t be boring.
No offense. Most brands are.
And why does this matter you ask? Good question. Just think about your life and the companies you interact with. And especially those who are trying to get your attention. You know, everyone with an “acquisition strategy.” Most of them all blend in right? At the end of of the day, they risk being boring and forgettable.
At Bressler+Company, we change that.
We believe every brand has a personality and a story. The problem? Too many are saying everything except what matters.
Great ad. Who was it for? I have no clue.
We help brands discover a more relevant, engaging, enduring, and memorable emotional connection with your customers and prospects.
Identify the personality traits that make your brand unmistakably you.
Align voice, visuals, and messaging around that core identity.
Remove confusion caused by inconsistent or diluted communication.
Build trust through clarity and consistency.
Support long-term growth by standing out in meaningful ways.
Our Services
Brand Audit
We review what’s working, what’s not, and why. Includes a concise industry and competitive review.
Brand Essence Development
An in-depth process to clarify your true personality - who you are, why you matter, and what makes you different - find the “one thing” that connects your brand to your customers.
Core Messaging
We create a clear, human story you can consistently use across all brand touch points. Includes key messaging development and hierarchy. This work gives your team a consistent roadmap for talking about your company and your key selling points.
Brand Activation Ideas
We create practical and relevant ideas to bring your brand personality and essence to life.
“Wow” Service Ideas
The overall service bar is unfortunately low in many categories. This creates opportunity for you. We help ideate experiences people talk about - without the need for massive (if any) extra budget.
Fractional Marketing Support
Available to advise on marketing, advertising, and other brand initiatives.
About Us
Bressler+Company is a senior-level brand consultancy built for companies that want thoughtful guidance without ad agency pricing and overhead. You will work with an experienced brand strategist — not a rotating team, not junior staff, and not layers of process.
Phil Bressler — Brand Personality Consultant
My job is to help your company grow. With over 40+ years in the marketing and advertising world, I’m convinced one of the best ways to achieve growth is to identify and consistently highlight WHY you do what you do — why you exist and why consumers should find space for you in their busy and cluttered minds.
Consumers don’t lack choices—they lack clarity. Digital overload has turned marketing into background noise. Brands grow when they stop chasing clicks and start building meaning.
Great brands stand for something simple and enduring — something customers care about both emotionally and logically. My strength and passion is helping your company find its core brand personality - the “why” customers should even care about your brand in the first place.
